Athletes. Artists. Creators. Your style.
Athletes. Artists.
Creators. PLUS You.
Shopping JD together.
LIVE.
Shop JD LIVE with athletes, artists and style creators. Watch their screens as they choose trainers and outfits, explain their picks and answer your questions.
Your favourite athletes and creators. Their own live channels.
Maya Jama · Style
Your next look.
Maya’s picks.
Every choice explained.
Find your people
Their channel. Your questions. Shop together.
Athletes, artists and creators, each with their own channel. Shop trainers and outfits together, ask questions and join live masterclasses.
Put it in your diary
The next session starts here.
Live outfit edits, trainer comparisons and practical masterclasses throughout the week.
One platform. Two viewing options.
Its own destination.
Across JD's website too.
1 A standalone JD LIVE platform
A home for athlete, artist and creator channels, live sessions and masterclasses. Customers discover creators, follow them and get go-live notifications.
2 The same broadcasts embedded on JDSports.co.uk
Bring relevant live sessions into product, trainer and clothing pages through an iframe. Customers can watch while they browse.
Creators broadcast from their own laptops, wherever they have a suitable internet connection. Purchases go through JD's checkout.
Find your next trainers
Shop match-day essentials with Trent
Illustration of a live broadcast embedded in an existing JD page.
From browsing to finding your style
A laptop. Their knowledge. Your questions.
The creator goes live
At home or elsewhere, they share their laptop screen and voice through GAWP®.
Followers join in
The creator invites their social audience. Channel followers receive a go-live notification.
The choices become clear
They browse JD, compare options and answer questions. Viewers watch on either destination.
Customers shop JD
Viewers explore the products and buy through JD's existing checkout.
Your next session starts with a conversation.
Live shopping. Creator channels. Practical masterclasses.